Do you feel like an imposter when you think about negotiating for what you deserve?
Learn the secrets of negotiation so you can secure more money, benefits, and opportunities.
Fearless Negotiation Workshops and Programs
Women who embody fearless negotiation are informed, capable, and comfortable in their power.
Build the knowledge you need about the process and systems of negotiation. Grow confidence in your value to stay dignfied in difficult negotiations. Employ strategies that actually work for women.

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Fearless Negotiation Blog
Between the ages of 5 and 9, negotiation behaviour is shaped in girls. We are conditioned and socialized to be grateful, gracious, and generous. And so, by age 9, we already negotiate for less than boys – and for even less when we negotiate with male counterparts. Over our lifetimes, this socialization weighs heavily. It speaks doubts into our minds whenever we even think about asking for more, casting shadows of selfishness when we dare to declare out loud what we deserve and desire. That ends now.
Is your negotiation style sabotaging your business strategy?
“It’s important to me that my clients feel like they’re getting good value from me.” I hear this almost every week, especially from female solopreneurs. They tell me that they don’t have enough hours in a day, but that they’re spending a ton of time every week doing free sessions with potential clients, where they …
Is your negotiation style sabotaging your business strategy? Read More »
I lost my job a few months ago. Let me tell you what I learned.
A few months ago, I lost my job. I wasn’t laid off. I wasn’t let go because of some colossal mistake. In fact, I have never been provided a reason for why my 16 year career was abruptly ended. But in the end, it really doesn’t matter. Because the truth is, when we go through …
I lost my job a few months ago. Let me tell you what I learned. Read More »
Democracy is participatory; it’s time to start working in, on, and FOR your business
My heart sank into the grinding pit of my stomach. I felt a rush of heat that pushed from my toes, through my core, to be blocked at the tightly constricted base of my throat. My tongue felt swollen. My saliva sweet. My gut wrenched once, twice, three times before I was able to take …
Democracy is participatory; it’s time to start working in, on, and FOR your business Read More »
Joanne Zuk – Women’s Negotiation Expert


My name is Joanne Zuk, and I am on a mission to help women negotiate for what they deserve. I am best known for changing organizational cultures by investing in the development of emerging leaders. As a woman who faced two decades of mansplaining, sexist remarks, and feeling like I constantly had to prove myself, I committed my career to not just opening doors for underrepresented leaders, but to changing the systems and policies that keep those doors closed.
In 2022, I left the safe world of public service to do that work in a bigger way. I help women in the public, private, and voluntary sectors to ask themselves what they actually want and then support them to build the confidence, knowledge, and strategies they need to go after their dreams. Read more.